Read this before the next storm
Right Now, a Homeowner With Water in Her Kitchen Is Calling a Roofer. Will It Be You?
It's 7:40 on a Tuesday night. A storm rolled through two hours ago. Water is dripping through the kitchen ceiling, and a homeowner is standing next to a bucket, searching "roofer near me" on her phone.
She calls you first. Your crew wrapped up at six. The office closed at five. The call rings through to voicemail.
She doesn't leave a message. Most people don't. She taps the next roofer on the list, and he picks up on the second ring.
He isn't a better roofer than you. His crews aren't better. His materials and his warranty aren't better. He answered. And the replacement job that should have been yours just pulled into his driveway instead of yours.
The second leak is quieter, and it costs even more
You did everything right on the next one. You climbed the roof, measured it, took the photos and wrote a clean estimate. Then the homeowner said the most expensive words in roofing: "Let me think about it."
And then? Nothing. Your rep got busy. The office got buried in storm calls. Nobody called on day 3, day 7 or day 14. Six weeks later you drive past the house and see another company's dumpster in the driveway.
You don't have a lead problem. You have a follow-up problem. And it's the cheapest problem in your business to fix, because you already paid for these leads.
Think about what that means. These homeowners already found you. They already called you. Some of them already let you on their roof. You don't need to buy more leads to grow. You need to stop losing the ones you already have at the two moments that decide who gets the job: when the phone rings, and after the estimate goes out.
That's exactly what the Founding Roofer Package fixes. But first, let's put a number on it, using your numbers, not ours.